XBox 360 off for a while

You see the oddest of things in the real world.

This message was seen on a XBox 360 during the Christmas Sales in Game store.

We are unsure as to the intent of the message.

Is it?

1. Humour?
2. Stupidity?
3. or the Xbox is broken and they have no idea when it will be fixed?

Personally we feel it's either option 1 or 3.